Missio for Life
February 2, 2020
Hemoreks explainer video
May 4, 2021Fully produced animated video
Character illustration, part in which you can see how simple modification, such is change of clothing or color correction can make a huge effect on overall appearance of the illustrated character. Skillful hands of our concept artists can, without a problem, show you character’s emotion but also specific things, like their growth in this particular case.
Two excellent examples of environment, or so called background illustration. One shows the importance of background characters and their variety, where other shows how props and small details can sometimes achieve much more than the more complex illustrated characters.
First step in the animated video productions is most certainly quality illustrated storyboard. Here you can see some of the sketches with which we started the whole production of this animated video. It is probably the most important step of the process because, nevertheless of its simplicity, good and precise whiteboard sketch will show you the way you want to take afterwards.
Character illustration does not imply only one posture or appearance. Good illustrated character is drawn from multiple angles and different positions, so that way it can be used successfully in different scenes and environments.
In this segment here you can see step by step process. Sketches, illustrations and coloring. Do not let these quick video loops mislead you, it takes a lot of time to finish this from scratch. It is a long way from initial idea to shading and different “finish touch” techniques.
Compelling story following 3 characters and their struggle with substance addiction.
Video in cooperation with our friends from Amplomedia studio, with the goal to inform and help the people understand about this ever-going problem worldwide, but in this specific case in City Of Leduc, Canada. Perfect example of visual design at its best, sending a loud message to everyone.
You can see the videos of creating sketches, coloring and designing final illustrations, but also the rough storyboard, and of course final video. Software we used is Adobe After Effects for animation and Adobe Illustrator and Adobe Photoshop for illustration process. This is not classic video explainer, rather a short animated story which shows how meaningful character and background illustrations can come to life using basic animation tools and effects.